MARKETING OPERATIONS MANAGER • CRM DATABASE MANAGER
MARKET RESEARCH ANALYST — Specialty in Healthcare IT, Sports Industry
CUTTING-EDGE STRATEGIST • PIONEERING PROBLEM SOLVER • EFFECTIVE LEADERSHIP

Accomplished, results driven operations and marketing professional with a solid track record of success in driving verifiable improvements in revenue optimization, marketing and branding platform effectiveness, and revenue growth; consistently exceeds all goals and expectations. Strong ability to develop and manage databases and implement information systems coupled with knowledge of process and data modeling and system development lifecycle. A can-do, high-energy team player who can define what needs to be done; executing it in an environment characterized by intensity, speed, collaboration, and excellence.

  • SalesForce.com
  • Project Management
  • Ticket Sales
  • Market Segmentation
  • Social Media Integration

Contact

Professional Status

Employed
Available

Skills

  • Counter Intuitive Strategies
  • Whiteboarding
  • Sales Presentations
  • SalesForce.com
  • CRM + Database Management
  • Marketing Data Analysis
  • Revenue Forecasting
  • Financial/Cost Benefit Analytics
  • Market Segmentation
  • Digital/Direct Mail Marketing Campaigns
  • Inventory Planning
  • Bar Code Scanning/Design
  • Training & Development
  • Crisis Management
  • Archtics Ticket Engine (ticketmaster)
  • CRM & Operations Database
  • Remedy | SharePoint
  • HTML | Visual Basic | SQL
  • Data Mining
  • Decision Support System
  • Ticket ExChange | Ticket Fast | Access Manager
  • Google Analytics

Experience

Market Strategist

RelayHealth @ McKesson Provider Technologies
Since September 2013
  • Provided valuable research analysis on hospital and health systems in the north central territory; creating new value-added opportunities for solution advisors to boost their sales funnel and exceed strategic goals.
  • Capitalized on healthcare IT initiatives by leveraging product solutions for strategic client engagement; focusing on analyzing the healthcare landscape and creating awareness in the marketplace for Sales.
  • Provided valuable support to clinical sales team to exceed the FY14 sales goal of $10M in AAR
  • Created market studies and vendor impact analysis reports; ultimately increasing opportunities for the sales team to create value in the market and drive verifiable closed-wins; Counter Intuitive Strategies.
  • Reinforced analytical skills to effectively leverage resources; maintaining profitable client engagements.
  • PROVEN RESOURCE IN MARKET RESEARCH THROUGH CLIENT ENGAGEMENT AND SALES PARTICIPATION
  • My role at RelayHealth is to strategically develop and qualify revenue opportunities and articulate clinical connectivity and population health solutions to hospital C-suite and other decision makers.
  • VALUE ADDED IMPACT ON NEW BUSINESS & CURRENT MPT CLIENTS

Ticket Operations Manager | CRM Database Manager

San Diego Chargers Football
2006 - 2010
  • Managed the daily operations of the ticket office including; Season ticket renewal process, Financial reporting to the NFL league office, Managed daily financial operations through bank level security, Designed/Create ticket layout, Responsible for creating the database for barcode's on tickets for entry into the stadium, Trained all internal staff on Archtics ticketing system software and hardware.
  • EXCELS IN OPTIMIZING REVENUE OPPORTUNITY
  • CRUCIAL, STRATEGIC PARTNER TO SALES AND MARKETING OPERATIONS
  • PROVEN LEADERSHIP IN PROJECT MANAGEMENT & FINANCIAL OPERATIONS
  • PROVEN LEADERSHIP IN CLIENT RELATIONS AND PROJECT MANAGEMENT
  • Deepened relationship with 70+ corporate sponsorship clients
  • Negotiated contractual revenue percentages for each account
  • Increased sales and ticket revenues 10-12% in first year
  • Served as key IT project management liaison
  • Mentored clients in methodology and consulting excellence
  • Strengthened marketing and sales initiatives
  • Decreased project turnaround for event submission
  • Initiated and led several, crucial IT conversion projects

Marketing Internship

Orlando Magic
December 2003 - June 2004
  • Worked with the Marketing Director on game day events and shadowed his daily job functions.

Operations Assistant/Internship

Orlando Centroplex
May 2003 - September 2003
  • Assisted with technical functions for Amway Arena, Citrus Bowl, Expo Centre, and Bob Carr.
    Coordinated with top management to create a copy of all tenant contracts with Adobe Acrobat.
    Provided support for Event Manager on day-to-day operations and assisted with pre-game maintenance.

Education

MBA

University of Central Florida - College of Business Administration

Master in Business Administration; University of Central Florida, College of Business, Orlando, FL

Master in Sport Business Management

University of Central Florida - College of Business Administration

Master in Sport Business Management; University of Central Florida, DeVos Sport Business Management, Orlando, FL

Recognized as one of the top five sports management programs by the Wall Street Journal, SportsBusiness Journal, and ESPN Magazine, the DeVos Sport Business Management program gives students an opportunity to earn their masters degree in Sports Business Management and in Business Administration. http://web.bus.ucf.edu/sportbusiness/

Management in Information Systems

University of Central Florida - College of Business Administration

Management in Information Systems; University of Central Florida, B.S.B.A., Orlando, FL

Interests

  • Sport Economics
  • Sport CRM
  • Ticketing
  • Stadium/Seating analysis
  • Ticket Design
  • Box Office Management
  • Archtics
  • ticketmaster
  • Ticket Sales
  • Sponsorship Acquisition
  • Creative Marketing Solutions
  • Corporate Sponsorships
  • Brand Marketing
  • Sports Marketing
  • Sports Management
  • Sports Industry
  • Game Operations
  • Mass Mailings
  • Access Manager
  • Digital Marketing/Social Media
  • Contract Negotiations
  • Sport Business Management
  • 2010 – Current. | Assist in constructing affordable, single-family homes in Atlanta.
  • Developed Project INSPIRE, a program to tour universities and identify the benefits of college.
  • Assisted in significantly increasing FCAT scores.
  • Taught leadership principles and helped create a portfolio for the older member’s academic future.
  • A New Brand World: Eight Principles for Achieving Brand Leadership in the 21st Century by Scott Bedbury, Stephen Fenichell
  • THE WORLD IS FLAT: A BRIEF HISTORY OF THE TWENTIETH-FIRST CENTURY by Thomas L. Friedman
  • Brain Rules: 12 Principles for Surviving and Thriving at Work, Home, and School by John Medina
  • Microtrends: The Small Forces Behind Tomorrow's Big Changes by Mark Penn, E. Kinney Zalesne
  • The Wisdom of Crowds by James Surowiecki
  • Wikinomics: How Mass Collaboration Changes Everything by Don Tapscott, Anthony D. Williams
  • Positioning: The Battle for Your Mind by Al Ries, Jack Trout
  • Buyology: Truth and Lies About Why We Buy by Martin Lindstrom, Paco Underhill
  • SuperFreakonomics: Global Cooling, Patriotic Prostitutes, and Why Suicide Bombers Should Buy Life Insurance by Steven D. Levitt, Stephen J. Dubner
  • Freakonomics: A Rogue Economist Explores the Hidden Side of Everything (P.S.) by Steven D. Levitt, Stephen J. Dubner
  • The Tipping Point: How Little Things Can Make a Big Difference by Malcolm Gladwell
  • Blink: The Power of Thinking Without Thinking by Malcolm Gladwell
  • Outliers: The Story of Success by Malcolm Gladwell
  • Linchpin: Are You Indispensable? by Seth Godin
  • Good to Great: Why Some Companies Make the Leap... and Others Don't by Jim Collins
  • Guerrilla Marketing for Job Hunters 2.0: 1,001 Unconventional Tips, Tricks and Tactics for Landing Your Dream Job by Jay Conrad Levinson, David E. Perry, Darren Hardy